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Case study

KiotoBJJ

For KiotoBJJ, I designed and developed a modern website experience focused on capturing the discipline, energy, and strong sense of community that defines Brazilian Jiu-Jitsu training.

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Project Overview

 The goal was to create a platform that not only highlights programs and training opportunities, but also communicates the academy’s values of confidence, growth, and personal development through a clear and engaging user experience. The website combines bold visuals, structured content hierarchy, and conversion-focused design to guide visitors seamlessly through class offerings, academy information, and membership inquiries.

Special attention was placed on mobile usability, visual storytelling, and building trust by showcasing the academy’s culture, coaching expertise, and welcoming environment. The final result delivers a high-energy digital presence that reflects the spirit of KiotoBJJ while encouraging new members to take the first step into training

What i did

Designed the whole website from scratch.

Created a clear content structure.

Developed it in WordPress

Defined typography and visual style.

Optimized for all devices.

Focused on conversion and user flow.

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5.0 rating on upwork

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